Search is entering a new era. Platforms like ChatGPT, Gemini, and Perplexity are transforming how people discover, evaluate, and buy — shifting from keyword-driven search to conversation-driven discovery and agentic commerce.
This change challenges how brands think about visibility, influence, and conversion in the digital journey. In this breakfast session, we’ll explore what this shift really means for brands. We'll cover how AI is transforming the search experience and introducing new automated shopping agents — and how brands can prepare their digital commerce ecosystems to stay discoverable and competitive.
Join Villiam Karasti and Matilda Otterstam for a practical deep dive into the future of search and agentic based commerce.
Key Takeaways:
- Understand the new search landscape:
How AI models are reshaping discovery, from Google’s latest developments to LLM-based platforms. - Decode agentic commerce:
What happens when AI agents start making purchase decisions — and how it changes the customer journey. - Prepare your digital commerce ecosystem:
Learn where to focus next in content, data, and technology to ensure your brand stays competitive.
Date: Thursday November 6
Time: 08:45AM - 10:00AM
Place: NoA, Tulegatan 13, Stockholm
